AVATAR 

Harman Professional contains 11 brands with different design approaches in the past. The goal of Avatar is to create a design language for future audio and video control devices across entire Harman Professional brands to build an iconic, fresh and unified brand identity.

NEW ERA OF HARMAN PROFESSIONAL
Introducing a fresh design identity and new set of colors to the major brands of Harman Professional, including AMX, BSS, Crown and JBL. The design archetype and color set address premium quality, professional standards and leading-edge technology to new product developments and the brands.

FRESH & UNIFIED BRAND IDENTITY
With the design archetype created, AMX, BSS, Crown and JBL have implemented the new design language to each product line, which presents a consistent brand image and promotes values of Harman Professional brands.
From left: AMX DVX Series (presentation switcher), BSS ZonePRO (digital signal processor), Crown HD4 (amplifer) and JBL DSi Series (amplifer)

RELATED PRODUCTS & DESIGNS

BSS ZONEPRO FAMILY
The ZonePRO Family consists of an amplifier, digital signal process and wall controller. This set of devices has sleek industrial design and intuitive user-interface, allowing quick configurations and controls via hand-held devices to attract new generation end-users from the millennium.

JBL VM300
The JBL VM300 is a dual-channel wireless microphone system that delivers professional-grade sound with interference-free transmission. Both the receiver and microphone have an LCD display that shows system status and battery levels, respectively. Designed the hand-held microphone along with the receiver.

JBL KA SERIES
The JBL KA series integrated amplifier was designed with the AVATAR DNA infused. The amplifier incorporates JBL’s signature audio effect with special tuning for JBL Entertainment speakers targeting karaoke and home markets.